Glossary
Plain-word meanings of the terms used in vadodara.biz and this help centre, from "lead" and "slug" to "two-step verification".
Words used in vadodara.biz and in these guides, explained simply. They are grouped by topic; use your browser's find (Ctrl+F, or "Find in page" on a phone) to jump to a word.
Your business and website
| Word | What it means |
|---|---|
| Business | Your shop, restaurant, clinic or service on vadodara.biz. It has its own website, address, leads and settings. One person can belong to more than one business. |
| Website editor | The place to build your website and change settings, best on a computer. Open it at https://your-business.vadodara.biz/admin. |
| Owner app | The phone app for your daily work: leads, chats, bookings and visitor numbers. Open it at https://your-business.vadodara.biz/app and add it to your home screen. |
| Page | One page of your website, such as Home, Menu or Contact. Published pages appear in the menu at the top, unless you untick Show in the menu. |
| Section | One block on a page, such as a big photo with a heading (Hero), a menu, a gallery, a FAQ or an enquiry form. A page is made of sections, one under another. |
| Slug / address | The short name in a web address. Your business slug makes your address (spice-garden → spice-garden.vadodara.biz). A page slug is the end of the page's address (menu → /menu). Lowercase letters, numbers and hyphens only. |
| Draft | A saved change that visitors cannot see yet. Also the status of a business that is not live yet (visitors see "coming soon"). |
| Publish | Make your changes visible to everyone on the website. |
| Alt text | A short description of a photo, for example "Paneer tikka on a clay plate". Screen readers read it aloud for blind visitors, and Google uses it. |
| Favicon | The tiny square icon shown in the browser tab and on bookmarks. |
| Share image | The picture shown when someone shares a link to your site on WhatsApp, Facebook and so on. |
| Custom domain | Your own web address, such as spicegarden.in, instead of (or as well as) your vadodara.biz address. Included in the Growth and Pro plans. |
Customers and leads
| Word | What it means |
|---|---|
| Lead | A possible customer who got in touch: through your enquiry form, a booking, the chat or WhatsApp, or added by you. You follow it until you win or lose it. |
| Contact | A person's details (name, phone, email). One contact can have several leads over time. |
| Stage | Where a lead is: New, Contacted, Qualified, Won or Lost. |
| Follow-up | A date you set to get back to a lead. Leads that are due show up under "Follow-up due". |
| Timeline | The history of a lead: messages, notes, calls and stage changes, each with its time and who added it. |
| Inbox | The owner app screen with your website chats and WhatsApp conversations. |
| Hand-off | When the AI assistant passes a chat to a person because it cannot help. The chat is then marked Needs you in the Inbox. |
Bookings
| Word | What it means |
|---|---|
| Booking | An appointment a customer made online (or that you added), for a service at a set time. |
| Service | Something customers can book, with a duration and optional price, for example "Haircut, 30 minutes". |
| Resource | A person or thing that does the service and can only do one booking at a time, for example a stylist, a doctor or a room. Shown as Staff & resources. |
Visitor numbers
| Word | What it means |
|---|---|
| Visit | One person's time on your website, from arrival until they leave or stay quiet for 30 minutes. Counted without cookies. |
| Page view | One page opened during a visit. One visit can have several page views. |
| Source | Where a visitor came from: Google, Instagram, WhatsApp, another website, or "Direct" (typed the address, or no source was shared). |
| UTM tag | A label you add to the end of a link so you know where visitors came from, for example ?utm_source=instagram on the link in your Instagram bio. |
| Funnel | The steps from visiting to getting in touch: visited → looked at 2+ pages → tapped Call, WhatsApp, Directions or chat → sent a message, booked or left a number. It shows where people drop off. |
Accounts and sign-in
| Word | What it means |
|---|---|
| Two-step verification | Extra safety when you sign in: after your password, you also type a 6-digit code from an app on your phone. Also called 2FA. |
| Authenticator app | A free phone app that shows the 6-digit sign-in codes, such as Google Authenticator or Microsoft Authenticator. |
| Owner | A person who runs the business on vadodara.biz. Owners can change everything for their business, add staff, and see the plan and invoices. |
| Staff | A team member. Staff can edit the website and work with leads, chats and bookings, but cannot change business settings, services or other people's accounts. |
| Super admin | A member of the vadodara.biz platform team. They can see every business and change things like your plan, your web address and your custom domain. |
| Plan | Your subscription: Starter, Growth or Pro. It decides how many users you can have, your AI allowance, and whether you can use your own domain and two-way WhatsApp. |